devinfoto photographyWhen we introduced A is for Anti-Aging, we knew we’d come up with something special. Formulated with a patent pending stabilized retinaldehyde (IconicA) – the immediate precursor to retinoic acid, it promotes collagen production leading to firmer skin. Beyond that however, retinaldehyde is far less irritating to skin than retinol or retinoic acid so all skin types, even sensitive skin, can use it.

We’re delighted that new clinical results confirm what we already know AND deliver more positive news regarding wrinkles, skin tone, skin radiance, skin smoothness and more:

1. Four Week Study – Significant Improvement. An independent evaluation of IconicA in a cream vs the same cream without IconicA showed a statistically significant improvement in clinical grading scores for a number of parameters on the face – radiance/brightness, tactile smoothness, visual smoothness, fine lines, overall photo damage, overall evenness of skin tone and overall appearance – as well as wrinkles on the cheeks, under eye, and crow’s feet areas when compared to baseline scores:

  • 8.9% reduction in Crow’s Feet wrinkles
  • 12.5% reduction in fine lines
  • 14.7% improvement in radiance/brightness
  • 11.4% reduction in under eye wrinkles
  • 9.4% reduction in cheek wrinkles
  • 21.1% improvement in tactile smoothness
  • 10.3% improvement in overall evenness of skin tone

2. Six Week Study – Subjects who used a cream with IconicA for six weeks commented on the dramatic evenness of overall facial complexion, without irritation, burning or stinging like other Vitamin A products used in the past. Neck, decollete were smoother and overall improved tone.

3. GeneMarker Study – Compared to retinaldehyde, IconicA is anti-inflammatory, antioxidant, improves skin barrier function, tightens skin and is skin whitening.

4. Wrinkle Reduction Photography Study – Demonstrates a 52% reduction in wrinkles with a Visia-CR, the premier research and development imaging camera and database.


5. Redness Reduction Photography Study – Demonstrates a 70% reduction in redness with a Visia-CR, the premier research and development imaging camera and database.


The stabilized retinaldehyde in A is for Anti-Aging delivers antioxidant, skin whitening and anti-inflammatory benefits while improving skin barrier function and tightening skin. We’re proud to offer this advanced cosmeceutical ingredient in our state of the art Apothekari Dermaceuticals line.

★ Reviews

Let customers speak for us

48 reviews
Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Terrible Rash

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

Shea Body Butter
Jennifer C. (Princeton, US)
My new fave

This cream is my new fave. It's moisturizing without being greasy and absorbs well. The scent is crisp and clean without being overpowering. My husband and son have started using it and love it too! Might need another one to keep by the kitchen sink.

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