As consumers, a skin care line can bombard us with ads, slick marketing and promises in an attempt to entice us to purchase a range of their products. The inundation may continue at the beauty counter of our favourite store – so many products, so many brands! It’s not surprising that all these companies are clamouring for attention. Yet, it’s enough to make most of us throw up our hands in frustration and buy nothing.
This is the environment in which Apothekari was launched. And you may wonder why. With so many products and so many brands – why is there a need for yet another skin care line? Why did I start Apothekari?
The answer isn’t that simple, so you’ll have to bear with me a bit. When I started my first business PharmacyMix in 2006, I wanted to sell products that helped people. With a background as a Pharmacist, it was a natural route to take. I’d offer a curated range of wellness products, alternative medicines and hard to find and effective cosmetics. However, when I launched my online store, it turned out that my customers weren’t that interested in the alternative medicines on offer, somewhat interested in the wellness products but very, very interested in the skin care products.
The world of skin care is confusing. I felt that if I could help people make the right choice for their wellness, then that knowledge and care could certainly apply to skin care too. Apothekari was conceived as a skin care line that helps to cut through that confusion. I’ve spent my career helping individuals do just that and it’s my hope that I can continue to do that in the world of beauty. This science based skin care line is made with ingredients that have been clinically proven to deliver the best possible outcomes for your skin. No hype, no empty promises – just results.
I’m humbled to be trusted with your skin care needs and I take this trust seriously. I will continue to put the same amount of care and attention into Apothekari treatments as I would if I were helping you with your overall wellness.
It’s something I don’t take lightly and it’s my promise to you!