As a small business owner, the importance of teamwork can’t be emphasized enough. While I’ve had to wear many (MANY) different hats over the years, I know that building a successful business does not come via one’s hands alone.

During the early days of building my first online wellness business, I did everything. I answered phone calls, packed and shipped orders, replied to emails, maintained inventory, wrote blog posts and newsletters and worked social media. I’d worry about paying the bills. Money was hard to come by, but making the leap to hire someone to help me in the day to day management of the business was one of the best decisions I ever made. By taking every day activities like shipping, customer service and inventory management off my plate, I was able to focus on the task of building the business. I left the accounting to an accountant. And, I hired someone to help with social media. While it seemed that I was spending money that I didn’t have, hiring an employee and other specialists was one of the best business decisions I made.

Delegation is Key

As a bit of a self-admitted control freak, delegation did not come easily. The right way was to do it perfectly and to do it my way. I soon discovered that this was a recipe for disaster. While good systems and best practices are essential to business success, people often get to the same endpoint in different ways. If you hire well – intelligent, motivated and resourceful people – things get looked after just as well and often better, than one person trying to juggle too many things at once. Team members who understand the direction of the company, its processes and its hardships take ownership in a way that allows a company to flourish. In order to thrive, a business needs to rely on a group of people who look after different aspects of the company. Teamwork ensures for a division of labour that helps to maximize efficiencies, allow specialists to do what they do best and for everything to get accomplished in the best possible way.

Today, I work with a range of people who are employees, contractors and consultants.

  • Customer Service Specialists
  • Social Media Manager/PR Consultant
  • Accountant
  • Internet Specialists
  • Photographers/Videographers
  • Writers

Their focus on specific activities frees me to the job of building Apothekari.

The old adage “Two heads are better than one” exists for a reason. It’s true! Effective teamwork fosters creativity, builds trust, blends complementary skills and promotes a wider sense of ownership. It’s a business lesson I’ve learned well.

★ Reviews

Let customers speak for us

48 reviews
Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Terrible Rash

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

Shea Body Butter
Jennifer C. (Princeton, US)
My new fave

This cream is my new fave. It's moisturizing without being greasy and absorbs well. The scent is crisp and clean without being overpowering. My husband and son have started using it and love it too! Might need another one to keep by the kitchen sink.

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