As someone who runs a skin care brand, I’m always curious to know what makes customers buy skin care products. There’s no shortage of choice and many outlets – drugstores, department stores, independent boutiques and the internet – to fulfill every possible need. One could peruse for hours, days, weeks, months. Certainly there must be a lot of confusion. What makes one go from looking to committing and finally to pulling the plug to buy skin care products?


In a previous post, I wrote about the 4 Steps to Great Skin  and I think that most skin care experts would agree to this, with some minor differences. Several skin care products are considered as essential – a good sunscreen and an effective cleanser, for example. And, if you are after skin that looks and feels youthful and that radiates wellness, it’s wise to add in a retinoid and some antioxidants too. Then it’s time to deal with the specifics. If your skin is dry, you’ll need to hydrate with a good moisturizer. Acne? Treat that. Same with hyperpigmentation, skin sensitivity, eye concerns and aging or sun-damaged skin.

Once you know what kinds of products you need – a moisturizer, a sunscreen, an eye cream – how do you decide how and where to buy skin care products? Which ones specifically? Which brands? Formulated with which ingredients? What gives you the confidence to try a new skin care product especially if you are mostly happy with your current skin care routine? Who do you trust?

These are some of the things that customers have mentioned to me:

  1. My dermatologist/esthetician/doctor recommends it.
  2. My friends love it and suggested I try it.
  3. I’ve heard about it on social media platforms – Facebook, Instagram, Twitter, etc.
  4. I like to try before I buy so samples will help to seal the deal
  5. I’ve seen an advertisement online, in a magazine, etc.
  6. Testimonials. One of the things that helps us find new customers and keeps regular ones coming back are through word of mouth or from the results they’ve had from using Apothekari. From helping to manage acne breakouts to delivering glowing skin, many individuals report receiving compliments on their skin, which they’ve never received before.

I LOVE these products. My skin glows. ~India, Vancouver, BC

My breakouts have disappeared… ~Sara, Vancouver

Thank you for treating my skin so well, Apothekari! ~Karen, Vancouver, BC

Happy customers make us happy too! Do testimonials help you to buy skin care products? Read more testimonials here.

If you’re curious about Apothekari Skincare and have questions, don’t hesitate to call us – 1.866.876.3649 or email us We love to talk skin care and would be happy to discuss your needs!

★ Reviews

Let customers speak for us

48 reviews
Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Terrible Rash

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

Shea Body Butter
Jennifer C. (Princeton, US)
My new fave

This cream is my new fave. It's moisturizing without being greasy and absorbs well. The scent is crisp and clean without being overpowering. My husband and son have started using it and love it too! Might need another one to keep by the kitchen sink.

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