As someone who runs a skin care brand, I’m always curious to know what makes customers buy skin care products. There’s no shortage of choice and many outlets – drugstores, department stores, independent boutiques and the internet – to fulfill every possible need. One could peruse for hours, days, weeks, months. Certainly there must be a lot of confusion. What makes one go from looking to committing and finally to pulling the plug to buy skin care products?


In a previous post, I wrote about the 4 Steps to Great Skin  and I think that most skin care experts would agree to this, with some minor differences. Several skin care products are considered as essential – a good sunscreen and an effective cleanser, for example. And, if you are after skin that looks and feels youthful and that radiates wellness, it’s wise to add in a retinoid and some antioxidants too. Then it’s time to deal with the specifics. If your skin is dry, you’ll need to hydrate with a good moisturizer. Acne? Treat that. Same with hyperpigmentation, skin sensitivity, eye concerns and aging or sun-damaged skin.

Once you know what kinds of products you need – a moisturizer, a sunscreen, an eye cream – how do you decide how and where to buy skin care products? Which ones specifically? Which brands? Formulated with which ingredients? What gives you the confidence to try a new skin care product especially if you are mostly happy with your current skin care routine? Who do you trust?

These are some of the things that customers have mentioned to me:

  1. My dermatologist/esthetician/doctor recommends it.
  2. My friends love it and suggested I try it.
  3. I’ve heard about it on social media platforms – Facebook, Instagram, Twitter, etc.
  4. I like to try before I buy so samples will help to seal the deal
  5. I’ve seen an advertisement online, in a magazine, etc.
  6. Testimonials. One of the things that helps us find new customers and keeps regular ones coming back are through word of mouth or from the results they’ve had from using Apothekari. From helping to manage acne breakouts to delivering glowing skin, many individuals report receiving compliments on their skin, which they’ve never received before.

I LOVE these products. My skin glows. ~India, Vancouver, BC

My breakouts have disappeared… ~Sara, Vancouver

Thank you for treating my skin so well, Apothekari! ~Karen, Vancouver, BC

Happy customers make us happy too! Do testimonials help you to buy skin care products? Read more testimonials here.

If you’re curious about Apothekari Skincare and have questions, don’t hesitate to call us – 1.866.876.3649 or email us We love to talk skin care and would be happy to discuss your needs!

★ Reviews

Let customers speak for us

39 reviews

I'm loving this deodorant from Apothekari! I'm very skeptical about natural deodorants because I perspire a lot and had always used antiperspirants. Wanting to go more natural, I've tried a few natural deodorants and this is by far the best. I can apply in the a.m., go overnight, and work out the next a.m. without having to reapply. I also love the smell. I have scent sensitivities and this citrus-ginger mix doesn't bother me at all. Super-happy with my purchase.

My recent order of apothecary

I’m so pleased with my products! My skin is already more radiant, pores are tighter !

Great deodorant!

I’ve tried many natural deodorants with mixed results. The Apothekari deodorant works GREAT, even when doing intense workouts. I also like the scent of all of the products. The skin of my underarms seems to have improved texture as well. I will definitely repurchase.

It works wonders! But strong scent...

This is the first and only natural deodorant that has kept me fresh for more than 6 hours. I put it on at night after my shower and it keeps me Oder free for around 12 hours. LUMÉ couldn’t do that for me! I wouldn’t buy this particular scent again though, I thought it would have a nice balance between the Neroli and Rose, but I cannot smell Rose at all - in my opinion it comes off smelling very manly. Next time I will order the lavender and bergamot scent.

The deodorant is great, gently shake and roll on. It’s very watery so I rub my arms back and forth to get it applied everywhere and then wait for a second in front of the fan before putting on a shirt. But it sooo worth it!!! Amazing deodorant and no rashes! My skin feels healthy. I have been using it for about a month.

Game Changer!

I've tried prescriptions and other products that claim to help with vaginal dryness and none compare to this product. So natural and no added hormones or perfumes. A real game changer for me! Also BEST name for this!

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