Nutricosmetics, a new entrant in the field of dietary supplements, is starting to create waves. Appealing to the “Beauty comes from within” crowd, these internally ingested products, often sold in the form of pills and beverages, are designed to deliver beauty and healthy aging benefits with a particular emphasis on skin, hair and nails.


It’s primarily women over the age of 35 embracing the nutricosmetic movement, yet younger women and more men are jumping on board as well. While topical skin care products such as lotions and creams have long been the norm, consumers are becoming more aware of and more interested in products that promote beauty from within. Much of this is part of the movement towards a more ‘natural’ approach to skincare, which includes a range of nutrients that contribute to overall wellness and play a role in promoting a healthy appearance of the skin, including: vitamins A, B, C and E; minerals such as chromium, copper, selenium and zinc; herbs/botanicals like aloe vera; as well as essential fatty acids, antioxidants/carotenoids, CoQ10, collagen and others.

Nutricosmetics are particularly popular in Asia and Europe where they have been embraced to help prevent premature skin aging, along with a general preference for natural, safe and effective beauty solutions. They often come with high price tags and many, with little evidence to support the claims. Although regulated by many Federal bodies to some extent, the standards governing nutricosmetics are fluid and tend to be less stringent when it comes to claims that do not inherently involve a high risk to health. A product promoting healthy skin doesn’t necessarily invite the same level of scrutiny as, for example, a supplement that claims to kill cancer cells. Evaluating the efficacy of beauty supplements is the sole responsibility of the manufacturers themselves and not all claims are supported by independent, reliable studies.

Most medical practitioners maintain that a diet filled with fruits and vegetables, lean proteins and healthy fats and low in processed foods and sugars is good for the body AND for the skin. However, dietary supplementation and fortified foods and beverages can help to make up for deficient diets. Vitamin A is essential for the maintenance and repair of normal skin tissue and is a potent antioxidant that helps neutralize damaging free radicals. Vitamin C, or ascorbic acid, is essential for the manufacture of collagen, the protein that makes up cartilage, tendons and other connective tissue, including the skin. It also protects cellular structures, including DNA, from damage. There is also evidence suggesting vitamins C and E work synergistically, increasing each other’s effects and together increasing antioxidant activity.

I have yet to see any compelling research regarding the benefits of nutricosmetics and it’s no secret that no matter how many supplements you consume, only a small fraction will benefit the skin. Until more rigorous studies are done, I’m going to be giving them a miss.

What is your take on nutricosmetics?

★ Reviews

Let customers speak for us

49 reviews
Daily Infusion Moisturizer
Lisa Rodger (Vancouver, CA)

Love this moisturizer. So soft and dewy.

Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Good customer service

Updated Review: Customer service reached out to me promptly and provided me with a refund. I was satisfied with customer service. Wish this product worked for me because prior to the rash it was great.

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

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