I’m not hugely into Valentine’s Day (though I must confess I like the chocolates :)) and this year I’m in the mood for a bit of self reflection, making self love and self care seem like appropriate topics for today.

You’ve no doubt come across the terms self love and self care more of late. Self love is a state of appreciation for oneself that grows from actions that support our physical, psychological and spiritual growth. Many experts contend that if you are good to yourself, kind to your body and soul, then you can completely and authentically give and receive real love. By practicing self love, we begin to better accept our weaknesses as well as our strengths, have less need to explain away our shortcomings, have compassion for ourselves, are more centered in our life purpose and values, and can expect to live a fulfilled life through our own efforts. Loving and nurturing ourselves through self care leaves us feeling less resentful, more energized and well rested and able to receive love more readily.

Contrary to what some may say, self love and self care do not involve beauty makeovers or new wardrobes. While these things may feel gratifying, they will not help you to love yourself more. Here are seven things that may actually work:

  1. Be Grateful. Whether through meditation or journaling, document your accomplishments, the things you feel good about and everything you are grateful for. It will help to give you appreciation for all that you have instead of focusing on what you don’t.
  2. Be Positive. Turn down your inner critic. Choose to be your own cheerleader.
  3. Forgive Yourself. We humans can be so hard on ourselves. Accept that you aren’t perfect and can make mistakes. When you make one, try to learn and grow, rather than beat yourself up over it.
  4. Be Mindful. Try to be more aware of what you think, feel and want. Live with design and purpose. By doing this you will make decisions that support this intention and act on this knowledge rather than being swayed by others.
  5. Practice Good Self Care. Take better care of your basic needs. Be more thoughtful about choosing nourishing food, exercising, getting enough sleep and choosing healthy relationships.
  6. Set Boundaries. Set limits and learn to say no to work, relationships or activities that deplete or harm you physically, emotionally and spiritually.
  7. Protect Yourself. Bring the right people into your life. Get rid of people who bring you pain and who take pleasure in your losses. Focus on those who share in your happiness and success and who bring a smile to your face.

This Valentine’s Day, let’s focus on self love. Let’s give ourselves a break, appreciate who we are and share our awesome selves with the world! I think that’s a better gift than any bouquet of roses could ever possibly deliver.


The contest for our Valentine’s Day Giveaway runs until February 18th! You only need to shop online at Apothekari.com to qualify for an entry into our prize draw featuring over $200 of Apothekari products. Follow along on social media (Facebook, Instagram and Twitter – links below) for additional chances to win!

Self Love for Valentine's DayRetail value: $218
Contest Closes: February 18th and winner will be drawn on February 20th.

Good luck!

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Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

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Terrible Rash

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

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Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

Shea Body Butter
Jennifer C. (Princeton, US)
My new fave

This cream is my new fave. It's moisturizing without being greasy and absorbs well. The scent is crisp and clean without being overpowering. My husband and son have started using it and love it too! Might need another one to keep by the kitchen sink.

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