I’m not hugely into Valentine’s Day (though I must confess I like the chocolates :)) and this year I’m in the mood for a bit of self reflection, making self love and self care seem like appropriate topics for today.

You’ve no doubt come across the terms self love and self care more of late. Self love is a state of appreciation for oneself that grows from actions that support our physical, psychological and spiritual growth. Many experts contend that if you are good to yourself, kind to your body and soul, then you can completely and authentically give and receive real love. By practicing self love, we begin to better accept our weaknesses as well as our strengths, have less need to explain away our shortcomings, have compassion for ourselves, are more centered in our life purpose and values, and can expect to live a fulfilled life through our own efforts. Loving and nurturing ourselves through self care leaves us feeling less resentful, more energized and well rested and able to receive love more readily.

Contrary to what some may say, self love and self care do not involve beauty makeovers or new wardrobes. While these things may feel gratifying, they will not help you to love yourself more. Here are seven things that may actually work:

  1. Be Grateful. Whether through meditation or journaling, document your accomplishments, the things you feel good about and everything you are grateful for. It will help to give you appreciation for all that you have instead of focusing on what you don’t.
  2. Be Positive. Turn down your inner critic. Choose to be your own cheerleader.
  3. Forgive Yourself. We humans can be so hard on ourselves. Accept that you aren’t perfect and can make mistakes. When you make one, try to learn and grow, rather than beat yourself up over it.
  4. Be Mindful. Try to be more aware of what you think, feel and want. Live with design and purpose. By doing this you will make decisions that support this intention and act on this knowledge rather than being swayed by others.
  5. Practice Good Self Care. Take better care of your basic needs. Be more thoughtful about choosing nourishing food, exercising, getting enough sleep and choosing healthy relationships.
  6. Set Boundaries. Set limits and learn to say no to work, relationships or activities that deplete or harm you physically, emotionally and spiritually.
  7. Protect Yourself. Bring the right people into your life. Get rid of people who bring you pain and who take pleasure in your losses. Focus on those who share in your happiness and success and who bring a smile to your face.

This Valentine’s Day, let’s focus on self love. Let’s give ourselves a break, appreciate who we are and share our awesome selves with the world! I think that’s a better gift than any bouquet of roses could ever possibly deliver.


The contest for our Valentine’s Day Giveaway runs until February 18th! You only need to shop online at Apothekari.com to qualify for an entry into our prize draw featuring over $200 of Apothekari products. Follow along on social media (Facebook, Instagram and Twitter – links below) for additional chances to win!

Self Love for Valentine's DayRetail value: $218
Contest Closes: February 18th and winner will be drawn on February 20th.

Good luck!

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14 reviews
THIS WORKS! No odour for 24+ hours including a yoga session!

I'm blown away by how effective this is, and by how clean and well thought out the formula is. I'm not used to roll-on so that took a couple days to adjust to, but its so much more effective than the solids/creams i was using that it is totally worth it. I'm converted - and i think i have probably tried 90% of the natural deodorants out there over the last 10 years LOL. thank you for creating this.

I love this body oil!

This is so luxurious and moisturizing (i have dry, sensitive skin and most oils don't do the trick) and also miraculously absorbs very quickly. And the lemon rose scent is just transporting - i look forward to using this after my shower.

Bespoke Vitamin C Serum

I love it! Been using it for years. It’s so perfect to put on right after I wash in the morning. I’ve never been the greatest at sticking to a skin care routine but using the Vitamin C in the morning and A is for Anti-aging at night consistently over the years has kept my skin young and firm.
Would not want to imagine life (or my skin) without these two essentials. Thank you Sharmani!

*Received as press sample*

Pricing per bottle is definitely up there, but I think much like skincare, if you have struggled to find a deodorant that works for you, the price won't be as much of an issue because something like this can have a huge impact on your life. One bottle should last about 3-4 months with daily use which I think is fairly close to most deodorants. While I know there are baking soda-free options (baking soda can cause skin irritations due to pH disruptions) and options that use Deoplex, I have yet to find a combination of Deoplex and lactic acid which may be what's working for me. Honestly, the only thing I didn't enjoy was that "wet" feeling when I would first apply it, but after 15 seconds it dries down AND it doesn't stain clothing so that's a huge plus. Even though I received this as a press sample, I would buy this deodorant on my own as I didn't just smell good at the end of a long day, but I smelled like absolutely NOTHING which is WAY better to me than smelling like "I'm covering something up" or like body odour. I also trust and appreciate the research I know Apothekari has invested into making sure the formulation is scientifically sound so I know that's also partly where my dollars are going. I only need to apply once a day and I'm good to go so one bottle might even last more more than 4 months at the rate I'm going! HIGHLY recommend and even though all three scents had the same results, my preferred scent was the Lavender as it just one of my favourite scents overall!

Your deodorant is actually miraculous! I’ve tried every kind of deodorant before with varying degrees of mediocre success. Yours manages to actually work through Barre fitness classes and in my office otherwise called the boiler room!! I will definitely be buying more.

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