When it comes to water in cosmetics, you’ll find this ingredient listed in every type of personal care product – lotions, cleansers, deodorants, make-up, shampoos, sunscreens, etc. Do an internet search for the use of this common skin care ingredient and you’ll find differing opinions regarding its usefulness in formulations. In this post, I’ll cover the rationale behind incorporating water in cosmetics and let you decide if it makes sense or not.

Water in Cosmetics – Why?

Many individuals and companies will dispute the use of water in personal care products for many reasons with the main argument being that it is a cheap filler in treatments. Yet from a formulation and benefits perspective, water is important when it comes to cosmetics for several reasons:

  1. It helps to dissolve many ingredients that are beneficial to skin. Without water, you’d have to make do without many skin beneficial ingredients or be happy with a gritty, unpleasant texture.
  2. Water aids in the formation of emulsions – preparations in which oil and water are combined together to form creams and lotions. Depending on the ratio of oil to water, these may be called oil-in-water or water-in-oil emulsions. Emulsions produce lighter feeling and less greasy textured formulations than those that contain oil alone. More water equals a lighter textured product and less results in a more heavily textured one.
  3. It helps to replenish moisture in the skin.

The type of water in cosmetics isn’t every day, regular tap water. It has to be free of microbes, metals and particulates that not only potentially can contaminate the end product but also wreck its stability. For this reason, formulations should contain distilled or deionized water which is free from contamination.

What about the consumption of water for maintaining healthy skin? You’ll come across many recommendations advocating that the consumption of adequate water – often eight to 10 glasses per day – is the secret to radiant skin. In fact, beauty magazines and beauty bloggers never tire of this as a way to improve your skin’s appearance and even eliminate wrinkles. While nobody would dispute that adequate water intake is important for your health, there is little, if any, scientific evidence that proves drinking a lot of water has any skin benefits at all. In fact, the water you consume will reach all your organs before it gets to your skin.

Our skin, via its outermost layer, the stratum corneum, is designed to prevent water loss. Yet guzzling water isn’t necessarily going to make its way to your skin. The application of topical treatments with ingredients that include occlusives (prevent water from evaporating from the skin into the environment) and humectants (draw water into the superficial layers of skin) is your better bet for efficacy. Apply a hydrating moisturizer immediately after washing, bathing or showering to help lock in the moisture. As for the consumption – go ahead. Drinking water will do your body good; just don’t expect it to transform your skin.

The next time you pick up a container and read the ingredients to see water at the top, you’ll know why this skin beneficial ingredient is included. Water is included in several of our Apothekari formulations including Daily Infusion Moisturizer, our Bespoke Vitamin C Serums and A is for Anti-Aging. They are not there just for show!

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BEST NATURAL DEODORANT I'VE TRIED!

I'm loving this deodorant from Apothekari! I'm very skeptical about natural deodorants because I perspire a lot and had always used antiperspirants. Wanting to go more natural, I've tried a few natural deodorants and this is by far the best. I can apply in the a.m., go overnight, and work out the next a.m. without having to reapply. I also love the smell. I have scent sensitivities and this citrus-ginger mix doesn't bother me at all. Super-happy with my purchase.

My recent order of apothecary

I’m so pleased with my products! My skin is already more radiant, pores are tighter !

Great deodorant!

I’ve tried many natural deodorants with mixed results. The Apothekari deodorant works GREAT, even when doing intense workouts. I also like the scent of all of the products. The skin of my underarms seems to have improved texture as well. I will definitely repurchase.

It works wonders! But strong scent...

This is the first and only natural deodorant that has kept me fresh for more than 6 hours. I put it on at night after my shower and it keeps me Oder free for around 12 hours. LUMÉ couldn’t do that for me! I wouldn’t buy this particular scent again though, I thought it would have a nice balance between the Neroli and Rose, but I cannot smell Rose at all - in my opinion it comes off smelling very manly. Next time I will order the lavender and bergamot scent.

The deodorant is great, gently shake and roll on. It’s very watery so I rub my arms back and forth to get it applied everywhere and then wait for a second in front of the fan before putting on a shirt. But it sooo worth it!!! Amazing deodorant and no rashes! My skin feels healthy. I have been using it for about a month.

Game Changer!

I've tried prescriptions and other products that claim to help with vaginal dryness and none compare to this product. So natural and no added hormones or perfumes. A real game changer for me! Also BEST name for this!

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