When it comes to water in cosmetics, you’ll find this ingredient listed in every type of personal care product – lotions, cleansers, deodorants, make-up, shampoos, sunscreens, etc. Do an internet search for the use of this common skin care ingredient and you’ll find differing opinions regarding its usefulness in formulations. In this post, I’ll cover the rationale behind incorporating water in cosmetics and let you decide if it makes sense or not.

Water in Cosmetics – Why?

Many individuals and companies will dispute the use of water in personal care products for many reasons with the main argument being that it is a cheap filler in treatments. Yet from a formulation and benefits perspective, water is important when it comes to cosmetics for several reasons:

  1. It helps to dissolve many ingredients that are beneficial to skin. Without water, you’d have to make do without many skin beneficial ingredients or be happy with a gritty, unpleasant texture.
  2. Water aids in the formation of emulsions – preparations in which oil and water are combined together to form creams and lotions. Depending on the ratio of oil to water, these may be called oil-in-water or water-in-oil emulsions. Emulsions produce lighter feeling and less greasy textured formulations than those that contain oil alone. More water equals a lighter textured product and less results in a more heavily textured one.
  3. It helps to replenish moisture in the skin.

The type of water in cosmetics isn’t every day, regular tap water. It has to be free of microbes, metals and particulates that not only potentially can contaminate the end product but also wreck its stability. For this reason, formulations should contain distilled or deionized water which is free from contamination.

What about the consumption of water for maintaining healthy skin? You’ll come across many recommendations advocating that the consumption of adequate water – often eight to 10 glasses per day – is the secret to radiant skin. In fact, beauty magazines and beauty bloggers never tire of this as a way to improve your skin’s appearance and even eliminate wrinkles. While nobody would dispute that adequate water intake is important for your health, there is little, if any, scientific evidence that proves drinking a lot of water has any skin benefits at all. In fact, the water you consume will reach all your organs before it gets to your skin.

Our skin, via its outermost layer, the stratum corneum, is designed to prevent water loss. Yet guzzling water isn’t necessarily going to make its way to your skin. The application of topical treatments with ingredients that include occlusives (prevent water from evaporating from the skin into the environment) and humectants (draw water into the superficial layers of skin) is your better bet for efficacy. Apply a hydrating moisturizer immediately after washing, bathing or showering to help lock in the moisture. As for the consumption – go ahead. Drinking water will do your body good; just don’t expect it to transform your skin.

The next time you pick up a container and read the ingredients to see water at the top, you’ll know why this skin beneficial ingredient is included. Water is included in several of our Apothekari formulations including Daily Infusion Moisturizer, our Bespoke Vitamin C Serums and A is for Anti-Aging. They are not there just for show!

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Bespoke Vitamin C Serum

I love it! Been using it for years. It’s so perfect to put on right after I wash in the morning. I’ve never been the greatest at sticking to a skin care routine but using the Vitamin C in the morning and A is for Anti-aging at night consistently over the years has kept my skin young and firm.
Would not want to imagine life (or my skin) without these two essentials. Thank you Sharmani!

*Received as press sample*

Pricing per bottle is definitely up there, but I think much like skincare, if you have struggled to find a deodorant that works for you, the price won't be as much of an issue because something like this can have a huge impact on your life. One bottle should last about 3-4 months with daily use which I think is fairly close to most deodorants. While I know there are baking soda-free options (baking soda can cause skin irritations due to pH disruptions) and options that use Deoplex, I have yet to find a combination of Deoplex and lactic acid which may be what's working for me. Honestly, the only thing I didn't enjoy was that "wet" feeling when I would first apply it, but after 15 seconds it dries down AND it doesn't stain clothing so that's a huge plus. Even though I received this as a press sample, I would buy this deodorant on my own as I didn't just smell good at the end of a long day, but I smelled like absolutely NOTHING which is WAY better to me than smelling like "I'm covering something up" or like body odour. I also trust and appreciate the research I know Apothekari has invested into making sure the formulation is scientifically sound so I know that's also partly where my dollars are going. I only need to apply once a day and I'm good to go so one bottle might even last more more than 4 months at the rate I'm going! HIGHLY recommend and even though all three scents had the same results, my preferred scent was the Lavender as it just one of my favourite scents overall!

Your deodorant is actually miraculous! I’ve tried every kind of deodorant before with varying degrees of mediocre success. Yours manages to actually work through Barre fitness classes and in my office otherwise called the boiler room!! I will definitely be buying more.

I love, love, love Apothekari deodorant! I am allergic to anti-perspirants. I have spent years trying to find a product that works, especially in the hot climate here in Arizona. This deodorant not only works, but keeps me fresh and odor free for over 24 hours! The grapefruit ginger fragrance is lovely and subtle. Thank you, thank you!

I am absolutely IN LOVE with Apothekari! A is for Anti-Aging Retinol Serum has changed my skin. I suffered from adult acne and I have not had a single pimple since I started using this Ah-mazing serum. Not to mention how firm and bright my skin is. And Made in Canada! It’s the whole package!

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