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3 Step Glow-Up Ritual For Women 30+

Ever caught yourself scrolling through Instagram, wondering how everyone else seems to have that “just-back-from-vacation” glow—while your skin looks more “just-survived-a-week-of-late-nights-and-hot-flashes”? Trust me, you’re not alone. The truth is, glowing skin isn’t just about luck or good lighting. It’s about giving your skin what it needs most—especially during seasons of change like perimenopause and menopause. Hormones may dip, collagen may slow, and hydration may take a hit, but here’s the good news: you can still reclaim that radiant, dewy skin with the right steps. I like to call it the Glow Trifecta: exfoliation, hydration, and protection. Let’s break it down together. Exfoliation – Out with the Old Here’s a skin fact that doesn’t get enough attention: as we age, skin cell turnover slows way down. That means dead skin cells hang out longer than they should, leaving your complexion looking dull, rough, and tired. Not exactly the glow-up we’re after.Exfoliation helps clear away that buildup, unclogs pores, and allows your skin to better absorb all the good stuff you layer on afterward. A gentle but effective option? The AHA-Mazing Clean Gel Cleanser. It uses alpha hydroxy acids (AHAs) to nudge along cell turnover without stripping your skin. Think of it as a reset button—your skin feels smoother, looks fresher, and is ready for step two. Quick Tips for Exfoliation: Two to three times a week is plenty—don’t overdo it. Use circular motions and let the cleanser work (no harsh scrubbing needed). Always follow with hydration and SPF.   Hydration – Quench Your Thirsty Skin Dehydrated skin is one of the fastest ways to look dull and tired. And if you’re navigating hormone shifts, dryness can become a daily battle. Hydration is where your glow really comes alive. This is where serums shine—literally. The Glow Getter 3 Triple Vitamin C Serum is a powerhouse that brightens, firms, and protects. Vitamin C is one of the most trending skincare ingredients for a reason—it helps tackle uneven tone while delivering antioxidant support against daily stressors. Once your serum has had a moment to sink in, lock it all in with moisturizer. The Daily Infusion Moisturizer is a perfect option for long-lasting hydration that keeps your skin barrier happy. It’s lightweight, nourishing, and gives you that plump, dewy finish we’re all chasing. Hydration Hacks: Apply serums to slightly damp skin—it boosts absorption. Don’t skip moisturizer, even if you lean oily. Hydrate from the inside too—water counts, but so does a balanced diet. Protection – Keep the Glow Safe Now that you’ve worked hard to exfoliate and hydrate, you need to protect your results. Skipping this step is like cleaning your house and then leaving the windows open in a dust storm. Sunscreen is your non-negotiable. Every. Single. Day. Even when it’s cloudy, even when you’re just running errands, UV rays can damage collagen, accelerate aging, and rob you of your glow. Pairing SPF with vitamin C gives you a one-two punch against free radicals and environmental stressors. Remember: protection isn’t just about preventing future damage. It’s about preserving the radiance you’ve worked so hard to create. Why This Works: The Science-y Bit Here’s the quick breakdown of the Glow Trifecta: Exfoliation clears away dullness by boosting skin cell turnover. Hydration plumps and smooths, softening lines and adding bounce. Protection shields your glow from sun and environmental stressors. Together, these three steps create skin that looks and feels radiant—not just temporarily, but long-term. Making It Your Own Your glow-up routine doesn’t have to be complicated or time-consuming. The goal is consistency, not perfection. Some days you’ll have the energy for the full trifecta; other days, maybe it’s just cleanser and moisturizer—and that’s okay. What matters most is showing up for your skin regularly. And honestly? For yourself. Glowing, dewy skin isn’t about chasing youth —it’s about celebrating the skin you’re in today. With the right tools, like  AHA-Mazing Clean Gel Cleanser, Glow Getter 3 Triple Vitamin C Serum, and Daily Infusion Moisturizer,  your routine becomes less about covering up and more about revealing what’s already there: healthy, resilient, radiant skin.So this weekend, give the Glow Trifecta a try. Your skin deserves it—and so do you.  

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How To Reduce Wrinkles

If you’re curious about how to reduce wrinkles, this post explains that. Wrinkles are one of the most common symptoms of aging skin, but using the right products – a sunscreen like Shade SPF 30 and a retinoid like A is for Anti-Aging Serum, can help to reduce them. Shop A Is for Anti-Aging Serum (Our Retinoid Formulation) What is a Wrinkle? Wrinkles are creases, folds, or ridges in the skin, which tend to appear as we get older. They are most frequently found on parts of the body that are exposed to sunlight, including the face, the neck and chest, the back of the hands and the arms. Sun damage, smoking, some medications and dehydration along with environmental and genetic factors can influence their development. Facial expressions, such as repeatedly smiling, frowning, or squinting may also lead to fine lines and wrinkles. And, the thinner, drier and less elastic skin that accompanies aging, impact their formation as well. Younger skin has more elasticity, allowing it to spring back. The aging process makes springing back harder and less frequent, resulting in permanent lines aka, wrinkles. Wrinkles – Lifestyle and Environmental Factors Unprotected exposure to UV light is thought to be one of the biggest contributors to wrinkle development. UV rays break down collagen and elastin fibers, which form part of the skin’s supporting network. This damage results in skin that is weaker and less flexible, causing it to droop and wrinkles to develop. This is why sun protection is one of the best things you can do to reduce wrinkles. Wear a broad spectrum, UVA/UVB blocking sunscreen with a minimum SPF of 30 every day, year round. Shade SPF 30 is a naturally safe, mineral-based (zinc oxide) and non-whitening formulation to consider Cover up with clothing, seek shade, wear hats and sunglasses to protect skin against sun damage Smoking speeds up the aging process by reducing blood supply to the skin. Excess consumption of alcohol can result in dehydration, which causes skin to become dry and appear more wrinkled. And finally, sleeping on your side or face contributes to face lines while repetitive facial expressions (like squinting) overworks facial muscles and can result in grooves beneath the skin’s surface, which eventually leads to wrinkles. Treatments That Reduce Wrinkles When it comes to topical ingredients, there are a few that can help, but retinoids, which are derived from vitamin A, are supported by the most amount of research to support their efficacy in the reduction of fine wrinkles. They have also been shown to reduce pigmentation and decrease skin roughness. Retinoids include ingredients such as retinoic acid, retinaldehyde, retinol and retinyl palmitate. They work by increasing the production of collagen and by stimulating the production of new blood vessels in the skin, which improves skin color. It takes about three to six months of regular use before improvements in wrinkles are apparent and the best results take six to 12 months. The one downside of retinoids is that they can cause skin dryness and irritation so it may be useful to gradually work up to nightly applications, especially if you have sensitive skin. Retinaldehyde, which is found in A is for Anti-Aging is effective and one of the gentlest forms of retinoid available, making it suitable for most skin types. Retinaldehyde has the added benefit of being antibacterial, which delivers benefit to acne sufferers as well. A is for Anti-Aging also contains niacinamide, which can stimulate collagen production. The combination helps to minimize fine lines and wrinkles. Keep in mind that retinoids are broken down in sunlight so apply this serum at night in order to maximize benefits. A two-pronged approach will serve you best when it comes to wrinkle reduction: sunscreen every day in the morning and a retinoid each night.

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