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Why Your Eyes Need Their Own Serum (Especially After 40)

Using the same moisturizer on your eye area that you use on the rest of your face isn't wrong exactly, but it's leaving results on the table. The short answer: skin around the eyes is up to 40% thinner than the rest of your face, moves constantly through expression, and shows the earliest signs of aging as a result, which is why it benefits from a formula built specifically for its structure rather than a general face product applied a little more carefully.

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