As this year draws to a close, it’s a good time to visit a few of the 2017 skin care trends. Many of the trends originate with indie beauty companies (like Apothekari) and while some may seem a bit out there to begin with, many gain traction and become mainstream after some time. Here are five that stood out this year:

  1. Masking. Google reported that wearing a face mask was the biggest skin care trend of 2017. Whether a sheet mask or a peel off mask, you’ll likely have seen many an Instagram blooger posting selfies of treatments incorporating ingredients like charcoal and turmeric.
  2. Cleaner, Greener Options. People are taking more note of what goes on their skin and 2017 saw a continued rise in the search for green options, including those of the vegan variety. According to Google, searches for vegan skin-care products have risen by a whopping 83 percent within the last year in the U.S.
  3. Ayurvedic Beauty is Becoming Mainstream. While the K-beauty trend is not going away anytime soon, we started to see brands and treatments incorporating Middle Eastern and South Asia wisdom with ingredients like turmeric. Beauty chocolates incorporating spices like cardamom and rose and inspired by Ayurveda also hit the aisles.
  4. Crystal, Celestial, and Otherworldly Skin Care. The New York Times dubbed 2017 as “The Great Crystal Boom”, a trend that focuses all things lunar cycle, solar powered, and crystal-loving being infused into skin care products.
  5. Men Are Taking Note of Skin Care. More men are becoming interested in their skin and companies are responding by offering more unisex products that appeal to both sexes. As well, there has been a growth in brands catering just to men.

Which 2017 skin care trends appealed to you this year?

★ Reviews

Let customers speak for us

39 reviews

I'm loving this deodorant from Apothekari! I'm very skeptical about natural deodorants because I perspire a lot and had always used antiperspirants. Wanting to go more natural, I've tried a few natural deodorants and this is by far the best. I can apply in the a.m., go overnight, and work out the next a.m. without having to reapply. I also love the smell. I have scent sensitivities and this citrus-ginger mix doesn't bother me at all. Super-happy with my purchase.

My recent order of apothecary

I’m so pleased with my products! My skin is already more radiant, pores are tighter !

Great deodorant!

I’ve tried many natural deodorants with mixed results. The Apothekari deodorant works GREAT, even when doing intense workouts. I also like the scent of all of the products. The skin of my underarms seems to have improved texture as well. I will definitely repurchase.

It works wonders! But strong scent...

This is the first and only natural deodorant that has kept me fresh for more than 6 hours. I put it on at night after my shower and it keeps me Oder free for around 12 hours. LUMÉ couldn’t do that for me! I wouldn’t buy this particular scent again though, I thought it would have a nice balance between the Neroli and Rose, but I cannot smell Rose at all - in my opinion it comes off smelling very manly. Next time I will order the lavender and bergamot scent.

The deodorant is great, gently shake and roll on. It’s very watery so I rub my arms back and forth to get it applied everywhere and then wait for a second in front of the fan before putting on a shirt. But it sooo worth it!!! Amazing deodorant and no rashes! My skin feels healthy. I have been using it for about a month.

Game Changer!

I've tried prescriptions and other products that claim to help with vaginal dryness and none compare to this product. So natural and no added hormones or perfumes. A real game changer for me! Also BEST name for this!

Price Based Country test mode enabled for testing Canada. You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari