When it comes to cosmetic packaging, companies have a range of options to choose from. Whether it’s the container, the label, the box, the decorative element or the marketing material, the overall appearance of a product plays a large role in how it’s perceived by customers. It’s the first way to grab someone’s attention, before even getting to the ingredients. I don’t know about you, but there’s something about a pretty bottle sitting on a shelf that can be quite hard to resist. It’s not surprising that companies spend a lot of time and resources getting their cosmetic packaging just right.


We all know that looks aren’t everything. The main purpose of selecting suitable cosmetic packaging is to protect and preserve the integrity of the product inside. An attractive container may call out to you, but the right container will help to protect what’s inside. Packaging must be able to withstand the conditions it may encounter during transportation and storage as well. Despite this, it still surprises me to see containers that look very enticing, screaming for attention, but which likely aren’t doing much to help protect what lies within.

Not sure if the cosmetics you’re buying are packaged suitably? Here are 3 things to consider:

  1. Does the Cosmetic Packaging Protect Against Light and Air? While opaque and dark coloured or amber containers accomplish this best, many products are still packaged in clear glass and plastic bottles. They look very pretty, especially when filled with colourful ingredients, but light will accelerate the degradation of the contents. Airless pumps are the containers to best protect against air and if a product is suitable for this packaging, it’s the one to shoot for. Amber or opaque containers help to minimize the impact of light exposure.
  2. Will the Packaging React with the Ingredients Inside? Most cosmetics, even the ‘natural’ ones, are chemical formulations which have a tendency to react with substances that are next to them. Plastic is one of the least reactive materials so manufacturers are increasingly leaning towards it. Research and development into new plastics that are biodegradable and free of troubling ingredients like Bisphenol A, are starting to become more commonplace. However, they can be very expensive so many companies stay away from them. As prices come down, we can expect to see more products packaged in these new plastics.
    Glass is another solid option to help avoid chemical reactions. One of the issues with glass, however is the risk of breaking it in the shower or counter, leading to a potentially hazardous situation. For this reason, many manufacturers avoid packaging in glass.
  3. Does it Help Prevent Contamination? Packaging that prevents contact with the ingredients inside – airless pumps and tubes, for example – minimize the introduction of bacteria into the container. Just think of reaching your hand(s) into a jar daily for months and the potential for contamination. If it’s possible to avoid touching the product, why not? While airless pumps aren’t suitable for all products, they are one of the best ways to help protect against contamination. And a good preservative system as well, of course.

At Apothekari, we use a variety of packaging depending on the product. My favourite packaging is an opaque, airless pump because it protects against light and air and also minimizes contamination. Many of our products including our Apothekari cleansers and our Daily Infusion Moisturizer are packaged in airless pumps. When this just isn’t suitable, I opt for amber or opaque containers to help minimize light degradation. I really do love the look of products displayed in clear bottles but I know that this isn’t the best to ensure the longevity of our treatments.

★ Judge.me Reviews

Let customers speak for us

61 reviews
Grapefruit Ginger Natural Deodorant Roll-On
Mellisa Herlache (Suamico, US)
Didn’t work for me.

I couldn’t get past the scent of the Grapefruit Ginger deodorant. It’s definitely not detox- I’ve been exclusively using natural deodorant for almost 2 years. However, customer service was amazing. They reached out to me and refunded me my purchase cost. Really wish it would’ve worked for me but worth a try for others, especially since they stand by their satisfaction guarantee.

Dear Mellisa,

We're so sorry to hear that our deodorant doesn't work for you. All Apothekari products come with 100% money-back guarantee. Someone from our customer service team will be in touch to help resolve this issue.

Customer Service

Bespoke Vitamin C 15% Serum
Allison H. (North Vancouver, CA)
Nice glow

I use it every other day and have no sensitivity issues with this product. A lot of other products can give me acne if they're too thick/creamy or they bother my skin if they have a strong perfume scent. The only downside is it can be hard to use up before the expiry date, but I have learned to keep half the bottle in the fridge to make it last a bit longer. I will keep buying this product in the future.

A is for Anti-Aging Retinal Serum
Lisa Pelzer (Mexico City, MX)
Very satisfied

I was never able to use a retinal cream before. My skin was just too sensitive. This is a really nice product 👍🏻

Ageless Skin Set
Alana (Vancouver, CA)
Simply the BEST

The BEST skincare line I have ever used. My skin has never looked or felt this good. Thank you 😊

Love it

First healthy deodorant I’ve tried that actually works for me…and no rash. Thank you for developing this awesome product.

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