You’ve likely heard it before: “Always wash your face.” You’ve heard it so many times, it must be good advice. But is it? Can anything bad really happen if you don’t wash your face? Find out in this post.

Buy AHA-Mazing Clean Gel Cleanser  
at our online store PhaMix

Buy Cloud Nine Foaming Cleansing Crème  
at our online store PhaMix

Wash Your Face to Clean & Prep It

The main reason to wash your face is to clean it. A cleanser helps to remove dirt, make-up and oil that can accumulate on skin over the course of a day. Cleansing also helps to remove old, dead skin cells, which can build up on the surface, leaving skin looking dull and lifeless. The accumulation of these impurities along with dry and dead skin cells puts you at risk for clogged pores, which ultimately, can lead to breakouts.

In addition to removing debris and potentially damaging substances, a clean face preps the skin’s surface for the application of subsequent skincare treatments. Actives are more easily absorbed deeper into the skin where they can exert their action. Moisturizing ingredients – humectants (which draw moisture to the skin); emollients (which soften and smooth skin) and occlusives (which lock moisture in) are also more effective, leading to increased hydration. The good news is that hydrated skin looks healthy and younger.

Choose A Suitable Cleanser


Convinced yet? If so, it’s important to choose a cleanser that’s right for your skin. There are many to choose from – gels, creams, powders, oils and balms – and we’ve written about them before. Choose one based on personal preference and also on your skin type. Sensitive skin tends to do better with milder, less foaming cleansers such as crèmes, balms and oils. Skin that is more tolerant can pick and choose. Cleansers can include actives such as alpha hydroxy acids (which help to exfoliate), moisturizing ingredients , antioxidants and anti-inflammatories.

At Apothekari we offer two cleansers that are suitable for a range of skin types:

  • Cloud Nine Foaming Cleansing Crème. Rich with antioxidant and anti-inflammatory ingredients to clean, moisturize and protect skin. Suitable for all skin types, including sensitive.
  • AHA-Mazing Exfoliating Cleansing Gel. Infused with a triple combination of alpha hydroxy acids (AHAs) to exfoliate, hydrate and help improve the health of skin. Caution sensitive skin.

How to Wash Your Face

When it comes to getting the deed done, you can follow a one or two-step method, which are explained in this post. The important bits:

  • Use warm (not hot) water and rinse thoroughly
  • Stay away from harsh surfactants (soaping agents) which strip away oils leading to dryness
  • Ensure you wash your face at night. While there is some debate about a morning cleanse, at Apothekari, we feel that’s optional.

The world isn’t going to end if you don’t wash your face, but your skin will look much better. Trust us on this one!

Sharmani-pillay-founder-apothekari-skincareApothekari Signature Sharmani Signature

Photo credit: Yasmeen Strang Photography
★ Reviews

Let customers speak for us

49 reviews
Daily Infusion Moisturizer
Lisa Rodger (Vancouver, CA)

Love this moisturizer. So soft and dewy.

Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Good customer service

Updated Review: Customer service reached out to me promptly and provided me with a refund. I was satisfied with customer service. Wish this product worked for me because prior to the rash it was great.

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

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