As much as I love being my own boss, working for oneself can pose a few challenges sometimes. Don’t get me wrong – I know how fortunate I am to be able to do what I want, when I want and without someone telling me how to do it. Yet, the life of an entrepreneur isn’t always rosy. Here are 5 challenges that I’ve faced being the boss of me.

  1. Loneliness. I mainly work from home and while I interact with a range of wonderful individuals including my employees, suppliers and consultants in design, marketing and technology, it can be challenging to rely on your own company day in and day out. Although I’m often on the phone and spend a fair amount of time on email, it’s not quite the same as being able to socialize around the coffee machine and exchange pleasantries about the weekend. I try to combat this by making a point of leaving the house at least once a day, whether it’s to go to an exercise class, check-in at our shipping/warehouse facility or meet a friend or supplier for coffee or lunch.
  2. Sticking to Deadlines. Since I’m the one making the deadlines, there is nobody to answer to if one gets missed. I’ve found that making lists is very helpful and it’s useful to revisit the list daily and weekly as well. Striking out lines on a list feels very pleasurable and so the list making will continue. Despite the fact that I’m generally not a procrastinator, this is a hard one to adhere to at times.
  3. Staying Focused. The creative side of me is always coming up with new ideas and because I have sometimes a million ideas a day, it’s hard to continue on with the mundane (month end reports anyone?) when a shiny, sparkly new thing is calling your name. Staying focused is something I battle with all the time so if anyone has tips to share re this, I’m all ears.
  4. Cash Flow. Not so much now, but definitely in the early days, when sales were spottier and expenses were a constant, maintaining cash flow is something that I think most entrepreneurs struggle with. Thankfully, as your business grows and you achieve more steady sales, it becomes less of an issue. However, the cash flow beast can raise its ugly head if your business changes or unexpected circumstances land on your doorstep. Becoming friends with your bank manager can be particularly beneficial in this case.
  5. Always Being the Decision Maker. While you can ask employees for their input and discuss strategy with consultants, the final decision is always upon your shoulders. Since there will be nobody but yourself to blame should things go wrong, for an entrepreneur, decision making often feels daunting and sometimes leads to inaction, while you weigh the pros and cons of one direction over another. In this case, I’ve learned that if you’re struggling to make a decision, that it’s best to defer it. There’s usually a reason why one direction doesn’t feel quite right and given enough time, you’ll figure out why.

Being an entrepreneur isn’t for everyone, yet despite all the challenges, I can’t imagine doing anything else.

★ Reviews

Let customers speak for us

14 reviews
My Fave Four Apothekari products

The first product I purchased from Apothekari was the A for Anti Aging. I have Never been able to tolerate retinol products and always ended up bailing because of dry flaky skin. Until A for Anti Aging. It's Amazing! I have now added the Vitamin C, the Deodorant (Neroli Rose is my current favourite but the Lavender is great too), and most recently the More than Lip Service (thank you thank you thank you Apothekari :)). While deodorant and vaginal moisturizer may sound like odd gifts, these are my latest go-to's for the gal who has everything. All have become fans!

THIS WORKS! No odour for 24+ hours including a yoga session!

I'm blown away by how effective this is, and by how clean and well thought out the formula is. I'm not used to roll-on so that took a couple days to adjust to, but its so much more effective than the solids/creams i was using that it is totally worth it. I'm converted - and i think i have probably tried 90% of the natural deodorants out there over the last 10 years LOL. thank you for creating this.

I love this body oil!

This is so luxurious and moisturizing (i have dry, sensitive skin and most oils don't do the trick) and also miraculously absorbs very quickly. And the lemon rose scent is just transporting - i look forward to using this after my shower.

Bespoke Vitamin C Serum

I love it! Been using it for years. It’s so perfect to put on right after I wash in the morning. I’ve never been the greatest at sticking to a skin care routine but using the Vitamin C in the morning and A is for Anti-aging at night consistently over the years has kept my skin young and firm.
Would not want to imagine life (or my skin) without these two essentials. Thank you Sharmani!

*Received as press sample*

Pricing per bottle is definitely up there, but I think much like skincare, if you have struggled to find a deodorant that works for you, the price won't be as much of an issue because something like this can have a huge impact on your life. One bottle should last about 3-4 months with daily use which I think is fairly close to most deodorants. While I know there are baking soda-free options (baking soda can cause skin irritations due to pH disruptions) and options that use Deoplex, I have yet to find a combination of Deoplex and lactic acid which may be what's working for me. Honestly, the only thing I didn't enjoy was that "wet" feeling when I would first apply it, but after 15 seconds it dries down AND it doesn't stain clothing so that's a huge plus. Even though I received this as a press sample, I would buy this deodorant on my own as I didn't just smell good at the end of a long day, but I smelled like absolutely NOTHING which is WAY better to me than smelling like "I'm covering something up" or like body odour. I also trust and appreciate the research I know Apothekari has invested into making sure the formulation is scientifically sound so I know that's also partly where my dollars are going. I only need to apply once a day and I'm good to go so one bottle might even last more more than 4 months at the rate I'm going! HIGHLY recommend and even though all three scents had the same results, my preferred scent was the Lavender as it just one of my favourite scents overall!

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