Here are 7 facts about Valentine’s Day, that ‘holiday’ in February we know and associate with hearts, roses and romance. Whether it’s a holiday that you embrace or one that you despise, Valentine’s Day’s beginnings are rooted in both Christian and ancient Roman tradition.

Beyond cupids and the Saint that is the namesake of this day, here are 7 facts about Valentine’s Day that you may not know:

    1. You may know that Valentine’s Day is celebrated in the middle of February to commemorate the anniversary of Saint Valentine’s death or burial–which probably occurred around A.D. 270. However, did you know that there were at least three early Christian saints who went by Saint Valentine? Most academics agree that the St. Valentine of the holiday was a priest who attracted the disfavor of Roman emperor Claudius II around 270. According to one legend, Claudius II had prohibited marriage for young men, claiming that bachelors made better soldiers. Valentine continued to secretly perform marriage ceremonies but was eventually apprehended by the Romans and put to death. Another legend has it that Valentine, imprisoned by Claudius, fell in love with the daughter of his jailer. Before he was executed, he allegedly sent her a letter signed “from your Valentine.”
    2. Others claim that the Christian church may have decided to place St. Valentine’s feast day in the middle of February in an effort to “Christianize” the pagan celebration of Lupercalia – a fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus.
    3. It wasn’t until the 14th century that this Christian feast day became definitively associated with love. According to a medieval scholar, it was the poet, Chaucer who first linked St. Valentine’s Day with romance. In 1381, Chaucer composed a poem in honor of the engagement between England’s Richard II and Anne of Bohemia. As was the poetic tradition, Chaucer associated the occasion with a feast day. In “The Parliament of Fowls,” the royal engagement, the mating season of birds, and St. Valentine’s Day are linked:
      For this was on St. Valentine’s Day,  When every fowl cometh there to choose his mate.
    4. By the 18th century, gift-giving and exchanging handmade cards on Valentine’s Day had become common in England. This tradition spread to the Americas, where hand-made cards made of lace, ribbons, and featuring cupids and hearts were given. It wasn’t until the 1840s that the tradition of Valentine’s cards became widespread in the United States, when a native of Worcester, Mass., Esther A. Howland began selling the first mass-produced valentines in America. Howland, known as the “Mother of the Valentine,” made elaborate creations with real lace, ribbons and colorful pictures known as “scrap.”
    5. Women purchase approximately 85 percent of all valentines.
    6. Today, according to the Greeting Card Association, an estimated 1 billion Valentine’s Day cards are sent each year, making Valentine’s Day the second largest card-sending holiday of the year. (An estimated 2.6 billion cards are sent for Christmas.)
    7. According to a 2015 survey by digital coupons website RetailMeNot.ca, 78 per cent of Canadians feel Valentine’s Day is an overrated occasion.

Whether you’ll be partaking or not, here at Apothekari, we’d like to show you some love for Valentine’s Day. Until February 15th, every online purchase qualifies for FREE SHIPPING (code love2017 at checkout) and a generous 1 oz jar of our Bamboo Lemongrass Foaming Body Polish.Apothekari Bamboo Lemongrass Body PolishNo code is needed for this special gift and it’s included with every purchase at our online store. It’s our way of showing our appreciation.

Hope you found these 7 facts about Valentine’s Day interesting – I learned something writing it!

Happy Valentine’s Day from us all at Apothekari!

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THIS WORKS! No odour for 24+ hours including a yoga session!

I'm blown away by how effective this is, and by how clean and well thought out the formula is. I'm not used to roll-on so that took a couple days to adjust to, but its so much more effective than the solids/creams i was using that it is totally worth it. I'm converted - and i think i have probably tried 90% of the natural deodorants out there over the last 10 years LOL. thank you for creating this.

I love this body oil!

This is so luxurious and moisturizing (i have dry, sensitive skin and most oils don't do the trick) and also miraculously absorbs very quickly. And the lemon rose scent is just transporting - i look forward to using this after my shower.

Bespoke Vitamin C Serum

I love it! Been using it for years. It’s so perfect to put on right after I wash in the morning. I’ve never been the greatest at sticking to a skin care routine but using the Vitamin C in the morning and A is for Anti-aging at night consistently over the years has kept my skin young and firm.
Would not want to imagine life (or my skin) without these two essentials. Thank you Sharmani!

*Received as press sample*

Pricing per bottle is definitely up there, but I think much like skincare, if you have struggled to find a deodorant that works for you, the price won't be as much of an issue because something like this can have a huge impact on your life. One bottle should last about 3-4 months with daily use which I think is fairly close to most deodorants. While I know there are baking soda-free options (baking soda can cause skin irritations due to pH disruptions) and options that use Deoplex, I have yet to find a combination of Deoplex and lactic acid which may be what's working for me. Honestly, the only thing I didn't enjoy was that "wet" feeling when I would first apply it, but after 15 seconds it dries down AND it doesn't stain clothing so that's a huge plus. Even though I received this as a press sample, I would buy this deodorant on my own as I didn't just smell good at the end of a long day, but I smelled like absolutely NOTHING which is WAY better to me than smelling like "I'm covering something up" or like body odour. I also trust and appreciate the research I know Apothekari has invested into making sure the formulation is scientifically sound so I know that's also partly where my dollars are going. I only need to apply once a day and I'm good to go so one bottle might even last more more than 4 months at the rate I'm going! HIGHLY recommend and even though all three scents had the same results, my preferred scent was the Lavender as it just one of my favourite scents overall!

Your deodorant is actually miraculous! I’ve tried every kind of deodorant before with varying degrees of mediocre success. Yours manages to actually work through Barre fitness classes and in my office otherwise called the boiler room!! I will definitely be buying more.

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