If you’re curious about how to reduce wrinkles, this post explains that. Wrinkles are one of the most common symptoms of aging skin, but using the right products – a sunscreen like Shade SPF 30 and a retinoid like A is for Anti-Aging Serum, can help to reduce them.

Buy A is for Anti-Aging Serum  
at our online store PhaMix

What is a Wrinkle?

Wrinkles are creases, folds, or ridges in the skin, which tend to appear as we get older. They are most frequently found on parts of the body that are exposed to sunlight, including the face, the neck and chest, the back of the hands and the arms. Sun damage, smoking, some medications and dehydration along with environmental and genetic factors can influence their development. Facial expressions, such as repeatedly smiling, frowning, or squinting may also lead to fine lines and wrinkles. And, the thinner, drier and less elastic skin that accompanies aging, impact their formation as well.

Younger skin has more elasticity, allowing it to spring back. The aging process makes springing back harder and less frequent, resulting in permanent lines aka, wrinkles.

Wrinkles – Lifestyle and Environmental Factors

Unprotected exposure to UV light is thought to be one of the biggest contributors to wrinkle development. UV rays break down collagen and elastin fibers, which form part of the skin’s supporting network. This damage results in skin that is weaker and less flexible, causing it to droop and wrinkles to develop. This is why sun protection is one of the best things you can do to reduce wrinkles.

  • Wear a broad spectrum, UVA/UVB blocking sunscreen with a minimum SPF of 30 every day, year round. Shade SPF 30 is a naturally safe, mineral-based (zinc oxide) and non-whitening formulation to consider
  • Cover up with clothing, seek shade, wear hats and sunglasses to protect skin against sun damage

Smoking speeds up the aging process by reducing blood supply to the skin. Excess consumption of alcohol can result in dehydration, which causes skin to become dry and appear more wrinkled. And finally, sleeping on your side or face contributes to face lines while repetitive facial expressions (like squinting) overworks facial muscles and can result in grooves beneath the skin’s surface, which eventually leads to wrinkles.

Treatments That Reduce Wrinkles


When it comes to topical ingredients, there are a few that can help, but retinoids, which are derived from vitamin A, are supported by the most amount of research to support their efficacy in the reduction of fine wrinkles. They have also been shown to reduce pigmentation and decrease skin roughness.

Retinoids include ingredients such as retinoic acid, retinaldehyde, retinol and retinyl palmitate. They work by increasing the production of collagen and by stimulating the production of new blood vessels in the skin, which improves skin color. It takes about three to six months of regular use before improvements in wrinkles are apparent and the best results take six to 12 months.

The one downside of retinoids is that they can cause skin dryness and irritation so it may be useful to gradually work up to nightly applications, especially if you have sensitive skin. Retinaldehyde, which is found in A is for Anti-Aging is effective and one of the gentlest forms of retinoid available, making it suitable for most skin types. Retinaldehyde has the added benefit of being antibacterial, which delivers benefit to acne sufferers as well. A is for Anti-Aging also contains niacinamide, which can stimulate collagen production. The combination helps to minimize fine lines and wrinkles. Keep in mind that retinoids are broken down in sunlight so apply this serum at night in order to maximize benefits.

A two-pronged approach will serve you best when it comes to wrinkle reduction: sunscreen every day in the morning and a retinoid each night.


Apothekari Signature Sharmani Signature

Photo credit: Yasmeen Strang Photography
★ Judge.me Reviews

Let customers speak for us

49 reviews
Daily Infusion Moisturizer
Lisa Rodger (Vancouver, CA)

Love this moisturizer. So soft and dewy.

Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Good customer service

Updated Review: Customer service reached out to me promptly and provided me with a refund. I was satisfied with customer service. Wish this product worked for me because prior to the rash it was great.

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

Price Based Country test mode enabled for testing Canada. You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari