If you’re curious about how to reduce wrinkles, this post explains that. Wrinkles are one of the most common symptoms of aging skin, but using the right products – a sunscreen like Shade SPF 30 and a retinoid like A is for Anti-Aging Serum, can help to reduce them.

Buy A is for Anti-Aging Serum  
at our online store PhaMix

What is a Wrinkle?

Wrinkles are creases, folds, or ridges in the skin, which tend to appear as we get older. They are most frequently found on parts of the body that are exposed to sunlight, including the face, the neck and chest, the back of the hands and the arms. Sun damage, smoking, some medications and dehydration along with environmental and genetic factors can influence their development. Facial expressions, such as repeatedly smiling, frowning, or squinting may also lead to fine lines and wrinkles. And, the thinner, drier and less elastic skin that accompanies aging, impact their formation as well.

Younger skin has more elasticity, allowing it to spring back. The aging process makes springing back harder and less frequent, resulting in permanent lines aka, wrinkles.

Wrinkles – Lifestyle and Environmental Factors

Unprotected exposure to UV light is thought to be one of the biggest contributors to wrinkle development. UV rays break down collagen and elastin fibers, which form part of the skin’s supporting network. This damage results in skin that is weaker and less flexible, causing it to droop and wrinkles to develop. This is why sun protection is one of the best things you can do to reduce wrinkles.

  • Wear a broad spectrum, UVA/UVB blocking sunscreen with a minimum SPF of 30 every day, year round. Shade SPF 30 is a naturally safe, mineral-based (zinc oxide) and non-whitening formulation to consider
  • Cover up with clothing, seek shade, wear hats and sunglasses to protect skin against sun damage

Smoking speeds up the aging process by reducing blood supply to the skin. Excess consumption of alcohol can result in dehydration, which causes skin to become dry and appear more wrinkled. And finally, sleeping on your side or face contributes to face lines while repetitive facial expressions (like squinting) overworks facial muscles and can result in grooves beneath the skin’s surface, which eventually leads to wrinkles.

Treatments That Reduce Wrinkles


When it comes to topical ingredients, there are a few that can help, but retinoids, which are derived from vitamin A, are supported by the most amount of research to support their efficacy in the reduction of fine wrinkles. They have also been shown to reduce pigmentation and decrease skin roughness.

Retinoids include ingredients such as retinoic acid, retinaldehyde, retinol and retinyl palmitate. They work by increasing the production of collagen and by stimulating the production of new blood vessels in the skin, which improves skin color. It takes about three to six months of regular use before improvements in wrinkles are apparent and the best results take six to 12 months.

The one downside of retinoids is that they can cause skin dryness and irritation so it may be useful to gradually work up to nightly applications, especially if you have sensitive skin. Retinaldehyde, which is found in A is for Anti-Aging is effective and one of the gentlest forms of retinoid available, making it suitable for most skin types. Retinaldehyde has the added benefit of being antibacterial, which delivers benefit to acne sufferers as well. A is for Anti-Aging also contains niacinamide, which can stimulate collagen production. The combination helps to minimize fine lines and wrinkles. Keep in mind that retinoids are broken down in sunlight so apply this serum at night in order to maximize benefits.

A two-pronged approach will serve you best when it comes to wrinkle reduction: sunscreen every day in the morning and a retinoid each night.


Apothekari Signature Sharmani Signature

Photo credit: Yasmeen Strang Photography
★ Judge.me Reviews

Let customers speak for us

11 reviews
Bespoke Vitamin C Serum

I love it! Been using it for years. It’s so perfect to put on right after I wash in the morning. I’ve never been the greatest at sticking to a skin care routine but using the Vitamin C in the morning and A is for Anti-aging at night consistently over the years has kept my skin young and firm.
Would not want to imagine life (or my skin) without these two essentials. Thank you Sharmani!

*Received as press sample*

Pricing per bottle is definitely up there, but I think much like skincare, if you have struggled to find a deodorant that works for you, the price won't be as much of an issue because something like this can have a huge impact on your life. One bottle should last about 3-4 months with daily use which I think is fairly close to most deodorants. While I know there are baking soda-free options (baking soda can cause skin irritations due to pH disruptions) and options that use Deoplex, I have yet to find a combination of Deoplex and lactic acid which may be what's working for me. Honestly, the only thing I didn't enjoy was that "wet" feeling when I would first apply it, but after 15 seconds it dries down AND it doesn't stain clothing so that's a huge plus. Even though I received this as a press sample, I would buy this deodorant on my own as I didn't just smell good at the end of a long day, but I smelled like absolutely NOTHING which is WAY better to me than smelling like "I'm covering something up" or like body odour. I also trust and appreciate the research I know Apothekari has invested into making sure the formulation is scientifically sound so I know that's also partly where my dollars are going. I only need to apply once a day and I'm good to go so one bottle might even last more more than 4 months at the rate I'm going! HIGHLY recommend and even though all three scents had the same results, my preferred scent was the Lavender as it just one of my favourite scents overall!

Your deodorant is actually miraculous! I’ve tried every kind of deodorant before with varying degrees of mediocre success. Yours manages to actually work through Barre fitness classes and in my office otherwise called the boiler room!! I will definitely be buying more.

I love, love, love Apothekari deodorant! I am allergic to anti-perspirants. I have spent years trying to find a product that works, especially in the hot climate here in Arizona. This deodorant not only works, but keeps me fresh and odor free for over 24 hours! The grapefruit ginger fragrance is lovely and subtle. Thank you, thank you!

I am absolutely IN LOVE with Apothekari! A is for Anti-Aging Retinol Serum has changed my skin. I suffered from adult acne and I have not had a single pimple since I started using this Ah-mazing serum. Not to mention how firm and bright my skin is. And Made in Canada! It’s the whole package!

Price Based Country test mode enabled for testing Canada. You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari