Many of us think that radiant and healthy looking skin means aggressive treatment with lots of products, yet a focus on gentle skin care may be what your skin really needs. And not just sensitive skin either. All skin types look and feel better when handled with kindness.


The key to a gentle skin care routine is to start with milder products. While there is a place for more aggressive treatments, it’s important to ensure that you don’t overdo it. Too many exfoliants or harsh scrubs used too frequently, can actually strip away your skin’s natural oils and cause micro tears, letting moisture out and allowing bacteria and other external irritants in. The key is in managing the amount and frequency of treatments to maximize their benefits and minimize their risk for skin damage.

Practicing Gentle Skin Care

Here are 5 ways to show your skin some love:

  1. Cleanse. It’s important to cleanse skin, especially at night to get rid of make-up and any dirt that accumulates through the day. Whether you opt for a cleansing oil or balm, a micellar water, an exfoliating cleanser or a cleansing cream, choose one that doesn’t contain harsh surfactants like sodium lauryl sulfate, which strip away your skin’s natural oils and leave it open to dryness and irritation. If you do opt for an exfoliating cleanser, you may not require it every night so consider alternating with a more gentle option. Finally, not everyone needs to cleanse in the morning. If your skin is normal or dry, a warm water splash may be all you need when you awake. We love Apothekari Cloud Nine Foaming Cleansing Creme, which gently cleans while moisturizing and protecting.
  2. Hydrate. Ingredients like hyaluronic acid, glycerin and sodium lactate grab on to moisture and help skin retain it, keeping it looking and feeling soft, smooth and supple. You can find hydrating ingredients in moisturizers, serums and toners.
  3. Apply Emollients. Emollients are ingredients like shea butter, cocoa butter, argan oil, coconut oil and apricot kernel oil, which are best applied after hydrating ingredients to help to lock in moisture. They can soften, protect and smooth skin. Essential oils – those ones that are often accompanied with a heady fragrance – are not the same and are often associated with skin irritation for many skin types. They are best avoided or used in very small amounts in facial care.
  4. Warm Water, Not Hot. Cleanse and bathe with warm water. Hot water washes away your skin’s protective oils, leaving it dry, tight, and itchy. Lower temperature helps keep the protective stratum corneum (the skin’s uppermost layer) from rinsing away.
  5. Don’t Touch. Do you ever consider how many times a day you touch your face? Probably more than you think. Between turning door knobs, typing on iPhones and tying shoelaces, our hands come in contact with millions of germs and allergens which can transfer from fingertips onto the skin. Touching can lead to breakouts by spreading P. acnes — the bacteria responsible for inflammation and acne.

How do you practice gentle skin care?


★ Reviews

Let customers speak for us

48 reviews
Love, love, love!

I've only been using this serum for a couple of weeks and the difference in my skin is already noticeable. I have very sensitive skin and didn't have any irritation. I was able to use it daily from day 1. Love this product! It's going to be a staple in my arsenal from now on.

Works good but..

I have been using this deodorant for a couple weeks now and it works very well to keep door at bay. However it dries sticky and when I sweat it gets even more sticky. I will keep using fur a while to see if I can get past the sticky feeling, but not sure if I can. It’s too bad because it really does work.

Dear Sandy,

Thank you for your review. We're so pleased to hear that our deodorant is working very well for you! We're always happy to receive feedback from our customers as we try to improve our products. We will take your comment into consideration to improve the formulation. Thank you!

Customer Service

Terrible Rash

This worked for a few weeks and I started getting a painful red rash under my arms. I was about to purchase a set of 4 and I’m glad that I didn’t. I reached out to the company to inquire about what could have caused this as they claim to have products that don’t cause rashes. Of course no one ever replied. Will not purchase again

Dear Tara,

Thank you for your review. We're sorry to hear that you experienced a reaction to our deodorant. It's formulated to be irritation free (pH friendly ingredients and without baking soda). Very occasionally you may experience discomfort or tingling, especially after shaving or if you have sensitive skin.
We've checked our records and are unable to locate an email or call from you regarding this issue. We've tried reaching out via email but haven't heard back. We stand by all our products and offer a full money-back guarantee if you're not satisfied. Please get in touch with us and we will be happy to help resolve this issue.

Customer Service

Neroli Rose Natural Deodorant Roll-On
Jennifer C. (Princeton, US)
It works!

Happy to finally found a natural deodorant that actually works- worth every penny. Excited to try more scents, especially the lavender when it is back in stock.

Shea Body Butter
Jennifer C. (Princeton, US)
My new fave

This cream is my new fave. It's moisturizing without being greasy and absorbs well. The scent is crisp and clean without being overpowering. My husband and son have started using it and love it too! Might need another one to keep by the kitchen sink.

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